Causes

Tropicana orange juice creates unique campaign for people to save the Peruvian Rain Forest

Tropicana orange juice creates unique campaign for people to save the Peruvian Rain Forest

LatinaLista — Tomorrow is Earth Day. Unlike in the past, this year's observance is taking on special meaning.
Most of us know that our planet is in stress. We've seen the pictures of the chunks of glaciers cracking into the ocean. We've seen the piles of trash growing in our town's trash heaps. We've felt our eyes sting or our lungs gasp for air on high pollution days.
' border=
Yet, the most any of us do in combatting this change to our environment is make a half-hearted attempt to put the plastic containers in the blue bin and papers in the green bin for somebody else to pick up. Our intentions are good but being just one of 6,774,834,529 inhabitants on this planet, it's easy to feel like our small efforts aren't amounting to much.
They are but now there's another way way to help the environment that actually let's us see just how valuable our efforts are at saving it.
It all has to do with orange juice and the Peruvian Rain Forest!
Tropicana, the orange juice beverage company, has teamed up with Cool Earth, an international trust that combats climate change, to create a year-long initiative called "Rescue the Rainforest Campaign."
The world's rainforests have been called the planet's lungs. When they're in trouble, we're all in trouble.
The Rescue the Rainforest Campaign is very easy in how it works. On every specially-marked carton of Tropicana Pure Premium products, there is a code. Buy the juice, take the carton home and enter the code online at the campaign's website.
For every code entered, 100 square feet of Peruvian rainforest will be saved — but that's not all.

Through a partnership with Google Maps, readers can get a birds-eye look at the rainforest they are protecting and see their plots grow as they continue to enter codes. They can also enter as a team to see their plots grow even faster!

The goal of the campaign is to save 15,000 acres of high-risk rainforest — that's practically the size of Manhattan. It's reported that, on average, an area of rainforest the size of Los Angeles disappears every month to create farmland for crops such as soya or palm oil, or for cattle ranching.
The specific part of the rainforest targeted by the campaign is Peru’s Ashaninka Corridor, along an arc of deforestation that is being routinely cleared and burned for the reasons mentioned.
With Tropicana’s help, Cool Earth will secure threatened rainforest by putting it in a local trust, and work toward protecting it around the clock.

Destruction of the rainforest sends vast amounts of greenhouse gas emissions into the atmosphere – about as much as all the CO2 emitted by the U.S. every year.

There's no easier way to help the environment and, in the process, get some much-needed Vitamin C!

Click to add a comment

You must be logged in to post a comment Login

Leave a Reply

Causes

More in Causes

dz0rbi60oddah1fqbqvn

Crowdfunder: Bike company creates innovative bicycles and delivers 100% of profits to making cycling better

Latina ListaJune 30, 2015
film

Crowdfunder: Teaching Film To Kids In Africa, Asia & Latin America

Latina ListaJune 29, 2015
juarez-2045-2015-large-picture-1

Crowdfunder: Creating a sci-fi film where robots rule cartels

Latina ListaJune 26, 2015
7fd094bb83a4d43561d63280e270e001_original

Crowdfunder: Supporting young Cuban musicians

Latina ListaJune 25, 2015
11157556_362521350607679_6883303649239102572_o

Crowdfunder: Changing the Latino Image — One Story at a Time

Latina ListaJune 23, 2015
Three men share a hot meal together Monday at San Marcos’ Southside Community Shelter. The shelter serves a hot dinner every day.
Photo by Jesse Louden/VoiceBox Media

San Marcos, TX: The fastest growing city in the nation with one of the highest poverty rates in its’ state

Latina ListaJune 22, 2015
eefdebd08381007be2d9e964ca35ddac8588eece_original

Crowdfunder: HIPGive projects tackle creating healthier outcomes for the most vulnerable of Latinos

Latina ListaJune 22, 2015
ckqci71tzzxyg5p3xxdi

Crowdfunder: Raising aid for border refuge that helps the deported

Latina ListaJune 19, 2015
001e2388

Crowdfunder: A scientific hunt for the best burrito in San Francisco

Latina ListaJune 19, 2015