+ ++ Latina/o enlisted military ranks growing thanks to special marketing campaigns | Latina Lista

Latina/o enlisted military ranks growing thanks to special marketing campaigns

Latina/o enlisted military ranks growing thanks to special marketing campaigns

LatinaLista — NEWSFLASH -- There are Latinos in the military!
Ok, so that's not such a newsflash but what may be news is that certain branches of the military are going above-board in creating special marketing campaigns trying to entice young Latinos and Latinas to either join the military or apply at the military academies.
' border=
The latest campaign is being sponsored by the Naval Academy and involves a seven-part graphic novel series that will be handed out to high school students for free staring this month.
The first in the series is focused on educating young people about the opportunities that exist in the navy and is titled "Bravo Zulu," "a naval signal meaning "Well Done" and is used frequently in speeches and writing pertaining to the U.S. Navy."
The whole series is part of the Naval Academy's "Fulfill Your Destiny" campaign.

Bravo Zulu follows the fantastical and historical adventure of 5 midshipmen as they interact with Navy heroes from the past and future. The series also explores the depth and breadth of the career opportunities of those serving our country.

Though the graphic novel series is targeted to young Latinas and Latinos, it just so happened to be a Latina who also created the series. Deborah Franco is in charge of the whole "Fulfill your Destiny" campaign which involves a three-year commitment from Franco in modernizing the message that the Navy needs young sailors of color.
So far, the Navy credits the campaign with increasing Latino/a applications since it has been underway.
In another example of just how the ranks of Latino/a enlisted are swelling was the recent "Concert for the Troops" sponsored by the bilingual cable network mun2.
The concert was for Latino and non-Latino enlisted soldiers, along with their significant others and featured some well-known music artists. (Though from the clip, we don't think too many of the white attendees really got the music)
At any rate, the bottom line is that Latinas and Latinos are making huge contributions to the safety of this country, and from the looks of it, will continue to do so.

Visit page on mun2

Click to add a comment

You must be logged in to post a comment Login

Leave a Reply


More in General


ListaPodcast: Obama kills Keystone pipeline, NFL star faces renewed controversy, Mexico opens door for marijuana legalization November 6, 2015

Latina ListaNovember 6, 2015

ListaPodcast: New Speaker of the House, budget deal, arrests made in relation to Ayotzinapa students October 30, 2015

Latina ListaOctober 30, 2015
Voting booths at Hermosa Beach City Hall during California Primary

New Census report shows critical segment of Latino population not voting

Latina ListaJuly 16, 2015
Photo by Daniel González

(Slideshow) The People of Taco Libre

Latina ListaJuly 1, 2015
High School Graduation

Guest Voz: Latest report on Latino dropouts is one to celebrate while understanding más work needs to be done

Latina ListaOctober 17, 2014
6th pass_FINAL to USE

International Peace Day to be celebrated through global concerts

Latina ListaSeptember 19, 2014

LULAC members mark 85-year anniversary with special TODAY show appearance

GritoBlastJuly 10, 2014
michelle obama

LULAC announces national initiative to provide aid to the thousands of Central American children on U.S.-Mexico border

GritoBlastJuly 10, 2014

Survey on LGBTQ Latina immigrants from Latin America

GritoBlastJuly 10, 2014