New site heralds the rise of “multi-influential” women of color

LatinaLista — Did you know that 35.2% of the U.S. female population are non-Anglo?
It’s said that by 2050 this number will grow to 50% and in states like California, Texas, Washington, D.C., and Hawaii, non-Anglo women are already the majority in their states.

(Photo Source: multi-influential women of color)
With an increase in numbers, it seems a misnomer to categorize women of color as “minorities.” So, there is a new term being used to describe women of color — multi-influential® women of color.
If you’re asking what is so multi-influential about women of color, then you must be a man :) Otherwise you would know that multi-influential women of color are a quadruple-threat or asset, depending on how you want to look at us, in society today.
In fact, the potential and promise of multi-influential women of color has spawned a web site dedicated to this topic.
According to multi-influentials, :

Women of color–Latina, Black, and Asian women– are wealthier, better educated, and more entrepreneurial than ever before. They are vested in their financial well being and view money as a tool to help them achieve their life goals.
Women of color represent 46 million persons in the U.S. This number will grow to 54 million by the year 2010 and to 63 million by 2020. If multi-influential® women were a country, they would be as large as Italy, the United Kingdom, or France.

And with $1 trillion dollars in economic buying power [as much money to spend as the entire gross domestic product of countries such as Spain, Mexico, and Canada] multi-influential women of color are a global economic juggernaut with money to spend.
They generate over $1 trillion dollars as consumers and an additional $230 billion dollars as entrepreneurs. They are key decision makers across several industries, from automotive, financial services, major home purchases, beauty, consumer electronics, telecommunications and health care.

While this site was started by two marketing agencies and is geared to marketers and how best to reach multi-influentials, posts on the site clearly illustrate it won’t be long before this evolves into a site with thoughtful and insightful information, not just for marketers, but readers of all kinds.
The site’s contributors are they themselves multi-influentials and initial posts range from profiles of successful women to blog posts about what is happening in today’s politics.

From education, to corporations, to the retail markets, multi-influential women of color embody determination, a passion to succeed, and the stamina to go the distance. They are a force to be reckoned with.
Witness the recent appointment of Judge Sonia Sotomayor to the U.S. Supreme Court, the promotion of Ms. Ursula Burns as the first Black woman to head a Fortune 500 company as President of Xerox, Andrea Jung as the first woman and Asian American CEO of Avon Products, Inc., and Indra Nooyi as the first Asian Indian woman to head a major Fortune 500 corporation–PepsiCo.
Multi-influential women of color are making significant inroads in the leadership of America and are doing so despite the long history of alienation from academic institutions, the inner circle of boardrooms and the impenetrable “old boys network”.

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