LatinaLista — Recently, the Latino Policy Coalition conducted a nationwide poll of 1,000 Latino registered voters in 23 states and discovered something that should put to rest any political pundit and Republican politician who think Republicans can continue with their partisan behavior and Latino voters won't notice.
When asked about jobs and the economy:
The share of Latinos who believe the Republicans would perform better (13% on economy; and 12% on jobs) is lower than the 19% who self-identify as Republicans.
And that's not all.
Sixty-five percent of respondents believe President Obama would do a better job handling economic issues facing families than the Republicans in Congress (only 12%), a 53 point advantage.
Sixty-one percent of Latino voters believe President Obama would handle keeping and creating well-paying jobs better than the Republicans in Congress (13%), a 48 point advantage.
As if these point gaps aren't staggering enough, of the Latino voters surveyed 78 percent said they plan to vote in the next election and it's not surprising where they're leaning...
When asked if an election for Congress was held today, 19 percent of Latino voters surveyed said they would vote Republican; 55 percent for Democrats. The same margin of difference, more or less, stood for how each party would handle major issues facing the country, ranging from immigration and education to climate change and health-care -- with one notable exception.
Latino voters recognized that when it comes to Homeland security and terrorism prevention, Republicans wrote the book on it. For that reason, 34 percent of Latino voters felt Congressional Republicans would do a good job handling it versus 37 percent of Latino voters who thought Congressional Democrats would do a good job. This was the only issue with the smallest point difference among respondents.
The survey goes on to show that Latino voters have a really bad impression of the Republican party. If the Republican leadership was smart, they would use this survey as a blueprint to rebuilding a connection with the Latino community:
1. Tap into the up-and-coming Latino Republicans who want to make a difference in the party and for the nation but are bumping up against an internal glass ceiling that keeps the GOP from seeing the true value of a diversified membership.
2. Take some cues from the Democrats and start learning how to fully utilize social media for outreach and inclusion.
3. Take an active role in promoting young Republican leaders who are hovering on the horizon. They exist because they contact Latina Lista to let us know they are there.
4. Study up, get a cultural tutor, or better yet, elevate longtime Latino Republicans to positions of greater responsibility and have them teach the party about the issues that are important to Latino communities/voters.
5. Understand that a whole demographic can't be continually defiled by party pundits without inflicting insult and injury.
6. Once and for all, create an official platform so the party knows where it stands with the Latino community and Latino voters can decide if it's a party worthy of political support.
UPDATE: A Central Florida Latina was elected to lead a national Republican group that promotes the party's principles among Hispanics, the party announced this week