+ ++ When it comes to "going green" Latinos get the message loud and clear | Latina Lista

When it comes to “going green” Latinos get the message loud and clear

When it comes to “going green” Latinos get the message loud and clear

LatinaLista -- A new survey reveals that Latinos have embraced the concept of "going green." Of all the ethnic groups, Latinos rank the highest when it comes to being in tune to the planet, according to the survey Eco Pulse.


Of course, this same survey revealed that most people buy green products as a way to save money and for their own health, as opposed with buying with the priority of helping the planet. Luckily, that's a natural consequence of buying green and who wouldn't take the credit for that?

But the fact remains that Latinos are more aware that "going green" is not only good for the planet but good for themselves and their families:

75 percent of Hispanics are looking for greener products, compared to 61 percent of Caucasians and 57 percent of African Americans.

25 percent said they felt "very personally responsible" to change their daily habits and purchases to positively impact the environment, compared to 13 percent of Caucasian respondents.

58 percent agree global warming is occurring and caused by human activity, compared to 45 percent of Caucasians.

65 percent had conversations with their kids on conservation or an environmental topic, compared to 49 percent of all respondents.


Hispanics were significantly more likely than Caucasians to say they were searching for greener baby products (28% vs. 13%), while Caucasians were significantly more likely than Hispanics to be searching for greener home cleaning products (74% vs. 59%).

Also, another finding of the survey -- and one that Latinos deserve an applause for -- is when asked what they would do if a company that makes their favorite toilet paper, and had been advertising itself as green, received a government fine for failing emissions standards or for polluting a nearby stream, Latinos outnumbered Anglos in saying that they would stop buying the product and encourage their friends not to buy it either (35% vs. 23%).

Whether it goes back to our indigenous roots that the planet and man's activities are intertwined, and one impacts the other, or it's a matter of saving money and being healthier, the inclination to buy green doesn't look like it's a fad that will fade anytime soon -- not as long as the degradation of the environment can be seen, felt and heard.

Click to add a comment

You must be logged in to post a comment Login

Leave a Reply


More in Business


Brewing Hatred: Coors Beer Company Markets to Women, Latinos, LGBTQ Communities as Coors Family Attacks Their Rights

Latina ListaSeptember 16, 2015

New report highlights job sites’ costly consequences for Latino migrant workers

Latina ListaApril 29, 2015
Migrant Workers Farm Crops In Southern CA

Labor unions need Latino members to survive

Latina ListaOctober 7, 2014

Chicago’s Tamale Underground

Latina ListaSeptember 22, 2014

Business leaders create a complicated twist in the debate over immigration reform

Marisa TreviñoApril 5, 2012

New cable programming highlights nation’s need to uphold affirmative action

Marisa TreviñoFebruary 21, 2012

New report shows Latinos have unprecedented success in lawncare and landscape industry — but for how long?

Marisa TreviñoNovember 22, 2011

Alabama Arrest of German Mercedes-Benz executive under immigration law underscores how little history changes

Marisa TreviñoNovember 21, 2011

New report reveals Latino and black homebuyers with good credit were targets of subprime lenders

Marisa TreviñoNovember 17, 2011