+ ++ New social media report could be blueprint for 2012 Latino outreach | Latina Lista
Culture

New social media report could be blueprint for 2012 Latino outreach

New social media report could be blueprint for 2012 Latino outreach

LatinaLista -- A long known profile characteristic of Latinos is that we are a very social people. So, it only makes sense that when it comes to social media Latinos have embraced it wholeheartedly.

social-media-political-260.jpg

For example, 54 percent of Latinos regularly use Facebook compared to 43 percent of white Americans, according to statistics supplied by Social Media Spanish.

A recent report by the Pew Research Center's Internet & American Life Project found that Latinos outnumber other groups in the use of Twitter -- 5 percent for whites; 13 percent for blacks and 18 percent among Latinos.

And when it comes to the latest social media platform known as "location-based" services, Latinos, again, make greater use of the platform with 10 percent of Latinos using it versus 3 percent of whites and 5 percent of blacks.

With so many Latinos using social media, it's not surprising Latinos have become a major target audience. Now, a new report outlining how social media needs to be implemented in the 2012 presidential campaigns provides a perfect blueprint for Latino outreach.

The report ALL POLITICS IS SOCIAL: Social Media Engagement Will Decide Election 2012 by SocialVibe, a digital advertising technology company, found that

94 percent of social media users of voting age engaged by a political message watched the entire message, and 39 percent of these people went on to share it with an average of 130 friends online.

The report outlines five recommendations on effectively outreaching to potential voters via social media and the Internet.

1. Use Facebook and Campaign Websites to Engage Supporters
2. Make Your Social Presence a Conversation
3. Go Mobile
4. Make E-mails Social
5. Build Allegiance through Engagement Advertising

I won't go into detail of each recommendation since you can read the report, but given the statistics already of Latinos' usage of social media, it's natural to see the potential political candidates literally have at their fingertips to reach a very important voting bloc in 2012.

Of course, the true measure of success in any outreach is that the candidates have something to say that Latinos want to hear.

Click to add a comment

You must be logged in to post a comment Login

Leave a Reply

Culture

More in Culture

2_410_1e0ad321-976d-4ea0-b419-e7619ff4606e

Video: New documentary delves into Mexican drug war from 3 distinct perspectives

Latina ListaDecember 2, 2015
2_363_a29f03a7-08ef-4801-b95a-ee0de63450c4

Non-traditional graduate art student taps into familia pride to create mural of Rio Grande Valley war hero

Latina ListaNovember 11, 2015
2_307_08d836da-3c00-4486-b0dd-647b5db9ea1b

Beek, a social media start-up, for lovers of books in Spanish

Latina ListaOctober 22, 2015
SMPTE_Color_Bars.svg

New research suggests Spanish-language centered marketing approach may be outdated

Latina ListaOctober 21, 2015
2_296_d6621b19-72a4-419e-9ea7-c40d27751c26 (1)

The Deportation Of Innocence: A Look At America’s Broken Immigration System

Latina ListaOctober 21, 2015
2_281_de847c99-ce74-4e92-bcb6-30dfbec82248

Video: Juan Felipe Herrera begins term as U.S. Poet Laureate

Latina ListaOctober 12, 2015
2_251_8784b3eb-8407-46a8-916f-2b6b8aa4dcd8

Five things Latinos are doing wrong

Latina ListaOctober 1, 2015
2_247_79bc6f9d-1cee-465a-856b-084910bef439

Crowdfunder: Sharing rich history and emotions of Day of the Dead ritual in multi-media

Latina ListaOctober 1, 2015
2_238_9307163a-ef93-4187-aa1b-16b1f88a72c1

New horror film based in Peru’s Amazon stars cannibalistic natives while stirring up controversy

Latina ListaSeptember 29, 2015