New survey shows Latina moms online to be tech-savvy and politically aware

LatinaLista — Jobs, education and healthcare — in that order — were ranked the top three important issues by Latina moms online in a new survey released today by the web site Mamiverse. The Mamiverse Study of Online Latina Moms and New Media, done in partnership with the research firm MediaFix, surveyed more than 1,000 English-dominant/bilingual online Latina moms ages 25-to-59, who had at least one child between 3 and 18 years of age.

Rounding out the top five issues were immigration and national security. While the survey did reveal the top five pressing political issues for Latina moms online — after all, it is an election year — the survey also provided a snapshot of Latina moms that shatters most stereotypical assumptions.

It’s safe to say that today’s Latina moms are a little more tech-savvy than their peers, have seized technology to help them in almost every aspect of their daily lives — from shopping to helping their kids find information to researching for the best sources to make informative choices about products, services and entertainment options for them and their families.

Yet, with as much technology as Latina moms online use —

75% of those surveyed own or use a laptop, with nearly 50% also owning or using a Smartphone.
Almost 20% own or use a tablet. By comparison, 11% of general market owns a tablet, according to the Pew Research Center and The Economist Group.

the biggest concern for almost 50 percent of Latina moms online, and which has been a source of frustration for every Latina mother who has watched as her children integrate into a world dominated by video games, hanging out at the mall, and DVRing shows like the Kardashians and Jersey Shore, is how to keep the Latino culture still relevant in their children’s lives.

This is one issue where the solution may not be found online.

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