Research findings on Hispanic Businesses in Texas revealed at conference

By Giselle Guadrón
La Prensa San Antonio

San Antonio.- The number of Hispanic-owned businesses (HOB’s) has rapidly increased since 2002 in Texas and in the nation. This reality led to a study conducted by Dr. Bruce Kellison and Dr. Elise Echeverri-Carroll from, the IC² Institute at The University of Texas at Austin.

The focus of this study was on the Hispanic-owned businesses with paid employees in Texas. All samples were mailed out in hope of active participation from HOB’s. The results of the mail survey were taken from 2,811 questionnaires mailed during the summer of 2011.

The results did show that while most Hispanic-owned businesses are small and tend to stay small most have been started from scratch. Also most Hispanic business owners are educated with over forty one percent having a bachelors or graduate degree and seventy seven percent having some college.

The findings showed that more than eighty percent of Hispanics tend to hire mostly Hispanics. Yet their customers are of mixed ethnic backgrounds. This is a trend you see happen in any ethnic group.

Dr. Kellison and Dr. Echeverri-Carroll attended the 37th annual TAMACC Convention and Business Expo to unveil the findings of the Bureau of Business Research Survey of Hispanic Businesses in Texas.

Part of the study did include a section with an open-ended question related to the three top training needs ranked in order of importance. The survey revealed them as being the following.

They are:

Management leadership-including team management and employee motivation.
Business consumer relationships/sales-this includes relationships with clients, suppliers and partners.
Communication-including oral presentations, written communication and interpersonal communication.
HOB’s have addressed on what they need to work on now the next step is to figure out how they can do this.

Dr. Elise Echeverri-Carroll was satisfied to have done this study. Among the things she learned while conducting it was that Hispanic businesses are good for the Texas economy. Yet the most important conclusions were clear.

“The main findings are…

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