Call-2-Do-Good: Self-storage company creates ‘Pin for a Cure’ to help researcher realize a cure to SMA

Call-2-Do-Good: Self-storage company creates ‘Pin for a Cure’ to help researcher realize a cure to SMA

LatinaLista — What does a self-storage company have in common with the degenerative disease Spinal Muscular Atrophy (SMA), the leading genetic cause of death in infants?

[caption id="attachment_23342" align="alignleft" width="200"]Pin this image to Pinterest to be part of 'Pin for a Cure.' Pin this image to Pinterest to be part of 'Pin for a Cure.' [/caption]

Possibly, a cure.

Dr. Christian Lorson, PhD has been doing some groundbreaking research in SMA at the University of Missouri in Columbia, MO. He's attracting a lot of attention.

He has identified "spinal muscular atrophy pathways that, when treated, can profoundly improve and nearly correct the course of this debilitating disease." But he needs more money to conduct his research. So far, the Muscular Dystrophy Association, Inc. (MDA) has given him more than $380,000 in grants and other people are finding creative ways to help raise more money too.

The Columbia, Missouri-based self-storage company StorageMart felt they could help too and they have partnered with the MDA to launch “Pin for a Cure”, a Pinterest contest.

“To hear that this research is happening right down the street in our hometown inspired us to join this dream, “ says Sarah Little, Interactive Marketing Director at StorageMart.

StorageMart has pledged to give $1, up to $5,000, to the MDA for every time the “Pin for a Cure” image is ‘pinned’ on Pinterst.

The “Pin for a Cure” project will run from March 7, 2013 until March 31, 2013. StorageMart will present MDA with a check on April 1, 2013 in Columbia, Missouri.

Click to add a comment

You must be logged in to post a comment Login

Leave a Reply


More in Call-2-ACT


Petition demands 21st Century educational system to rebuild America

Latina ListaJune 13, 2013
Jairo Mora Sandoval watches as a leatherback sea turtle lays its eggs.

Conservation groups unite in seeking justice for young murdered Costa Rican environmentalist

Latina ListaJune 4, 2013

Ways to help victims of Oklahoma tornado

Marisa TreviñoMay 21, 2013
Screen shot 2013-05-20 at 2.49.52 PM

Stephanie Pucheta, 10-Year-Old, On Dad’s Deportation: ‘Why Do They Have To Be So Cruel?’

Marisa TreviñoMay 20, 2013

Facebook initiative strives to get all to ‘Honor Our Heroes’ in preparation for Memorial Day

Marisa TreviñoMay 15, 2013

As FAFSA Deadlines Approach, New Tool Helps Students with Immigrant Parents

Marisa TreviñoApril 16, 2013

Video: New campaign launched reopening national dialogue to reform U.S. juvenile justice system

Marisa TreviñoApril 8, 2013

Call-2-ACT: Fourth graders tackle immigration debate with petition and website to bring deported classmate home

Marisa TreviñoApril 3, 2013

Call-2-Do-Good: Georgia university for undocumented students asks for calls to state’s legislators to prevent passage of further anti-immigrant bills

Marisa TreviñoMarch 26, 2013