Local Stories

Junk Food Advertisers Targeting Latino Children

Junk Food Advertisers Targeting Latino Children

By Linda Tishler Levinson
CTLatinoNews.com

CTLatinoNews_600_300

One in four Latino third-graders are considered obese, according to state figures. However, the problem may not start at the fridge, but rather with what young Latinos are exposed to on television, the radio and online.

Targeted marketing could be to blame for Latino children posting some of the highest obesity rates in Connecticut. According to local experts, they are viewed as particularly vulnerable to junk food marketing.

“In my opinion, Spanish-speaking children are more heavily targeted by junk foods, desserts and sugar-sweetened beverage ads because their community is very disempowered and does not have the means to advocate for changes in these unhealthy marketing practices that have been seriously questioned by groups that have a higher social position in the country,” said Rafael Perez-Escamilla Ph.D., director of the Connecticut Center for Eliminating Health Disparities among Latinos at the University of Connecticut.

According to Perez-Escamilla, the food industry in the U.S. “self-regulates” itself when it comes to deciding intensity and content of advertisements targeting children. Spanish-speaking children are one of the most vulnerable groups, she said, claiming that they are bombarded with ads for unhealthy foods “simply because they can without having to face major consequences in the court of public opinion.”

A 2011 Connecticut Department of Health study reported that the overall rate of obesity for third-graders in the state was at 18.2 percent. However, the rate for Hispanic third-graders was at 25 percent, compared to 22.5 percent for non-Hispanic blacks and 12.4 percent for non-Hispanic whites.

“Marketing of junk foods, desserts and unhealthy beverages is so effective at increasing the consumption of these product among children that the food industry spends hundreds of millions of dollars doing so every year,” she said…

Finish reading Junk Food Advertisers Targeting Latino Children

Click to add a comment

You must be logged in to post a comment Login

Leave a Reply

More in Local Stories

Hunger-07-Spoon-Full-A-Day

Tackling hunger one ‘Spoon FULL’ at a time

Latina ListaSeptember 3, 2015
DSCF2047

BOOKSHARE prepares for Texas school year with English and Spanish ebook library

Latina ListaSeptember 2, 2015
paul-rodriguez-960x600

Latino comic Paul Rodriguez and The Pitch

Latina ListaSeptember 1, 2015
Jorge-Ramos-Hair-Portraits

Op-Ed: Why Hispanics Are Cheering For Jorge Ramos

Latina ListaAugust 31, 2015
4d42da9435093.preview-620

In search of the great New Mexico chile pepper

Latina ListaAugust 27, 2015
rwb-donkeysplit

Three Connecticut Latino Incumbents Fight Democratic Party Machine

Latina ListaAugust 26, 2015
150824-bined_6

Border economic officials: ROOT CAUSE OF ILLEGAL IMMIGRATION IS POVERTY, INSECURITY AND LACK OF OPPORTUNITY

Latina ListaAugust 25, 2015
CMeP8WMWcAA-glg

Visualizing Illinois’ Cook County Jail’s population

Latina ListaAugust 24, 2015
google-inc-starts-work-on-fiber-optic-network-in-san-antonio-texas

San Antonio says ‘Bienvenidos’ to Google Fiber

Latina ListaAugust 20, 2015