Culture

Viernes Video: Pelo!Pelo! ‘teases out the roots’ of Dominican beauty shop business owners and their paths to success

Viernes Video: Pelo!Pelo! ‘teases out the roots’ of Dominican beauty shop business owners and their paths to success

LatinaLista — There has been amazing growth of Latina-owned businesses over the last sixteen years. According to American Express OPEN's 2013 State of Women-Owned Businesses Report: A Summary of Important Trends, 1997-2013, firms owned by Latinas have tripled and today number an estimated 944,000.

…Latina women own 36% of all latino-owned firms, employ 20% of the workers employed by latino-owned firms, and contribute 16% of the revenue generated by latino-owned businesses. While nationally 11% of women-owned firms are owned by Latinas, Latinas comprise the greatest share of all women-owned firms in New Mexico (29%), Texas (25%), Florida (24%) and California (20%).

One of the industries in which many Latinas open shop is in the personal services arena, especially the beauty salon business. Within Latino communities, there can always be found a salon de belleza or beauty shop where Spanish is the norm, telenovelas the television programs of choice and the occasional vendor who treks in selling tamales, paletas, dulces, blusas, etc. to an audience held captive under hair dryers or in the chairs.

Yet, for as long as these salons have been a staple of Latino communities, they've mostly gone unnoticed — until now. A new documentary focuses its lens on these hair salons, Dominican hair salons to be exact.

Pelo!Pelo!, by documentary filmmaker Tracy Grant, looks at the owners of several Dominican beauty shops in states ranging from New York to Florida. The owners are Dominican immigrants and the filmmaker doesn't just profile the salon owners and their distinctive shops but traces their roots back to the Dominican Republic to discover what inspired them to create a business in their new homeland.

As the filmmaker points out: "Many of these women have traveled from the "Third World" to the "New World" in search of the American dream. What is more, in these difficult financial times, they are opening salons... not shutting them down."

For the first time, these women, who many times are the backbone of their local community immigrant businesses, share their reasons for going into business — and making a success story of themselves while leaving a new family legacy.

View Comments (1)

1 Comment

  1. Pingback: Viernes Video: Pelo!Pelo! 'teases out the roots' of Dominican beauty shop … | Beauty Salon Products

You must be logged in to post a comment Login

Leave a Reply

More in Culture

960x540

Video: Documentary relives the night when a little mariachi scored a slam-dunk against racism

Latina ListaMay 28, 2015
bilingual-2

Latest Pew report validates the importance of English and Spanish in the Latino community

Latina ListaMay 13, 2015
IMG_5848-900x675

What one young Latino poet has to say about teens in solitary confinement

Latina ListaMay 8, 2015
Image 1 Blue Jpeg

The powerful reason these women are wearing Lucha Libre masks

Latina ListaMay 5, 2015
51vn-CTsjoL

Telling the stories of Latino community advocates

Latina ListaMay 4, 2015
2FlordeToloache

NYC subway system unusual stage for extraordinary all-girl mariachi group

Latina ListaMay 1, 2015
481946_436661759711621_1747570271_n

Video: New documentary explores how epic film GIANT changed the lives of film’s Latinos

Latina ListaApril 15, 2015
A1tsfeYpspL

Book Review: First-of-its-kind anthology delves into Latina spirituality

Latina ListaApril 14, 2015
prado-760x416

Spain’s Prado Museum opens doors to blind visitors with special “touch” exhibit

Latina ListaApril 8, 2015