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Latina Lista: News from the Latinx perspective > Palabra Final > Business > T-shirt company asks Brazil’s World Cup supporters to buy shirts benefitting Brazil’s street kids

T-shirt company asks Brazil’s World Cup supporters to buy shirts benefitting Brazil’s street kids

LatinaLista — The 2010 FIFA World Cup Soccer matches are really starting to heat up as the quarterfinals begin. For fans that means going all-out to show their support. The most popular way for fans to support their teams is by wearing t-shirts sporting the team’s colors.

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Well, one clothing company is asking Brazilian supporters not to buy a Brazilian jersey to support their team playing in the quarterfinals. Instead, they’re asking people to buy one of their t-shirts — but it’s for a good reason. The clothing company, Farofa Nation, donates 10 percent of all their sales to an organization working to get Brazilian kids out of poverty.

Farofa Nation is a t-shirt and design company founded by husband and wife team Serge Castagna and Ana Testa Castagna. They partnered with TASK BRASIL, an organization whose goal is helping Brazil’s “street” kids become citizens of the world by showing them self-reliance and responsibility.

All the shirts are unique in that they are designed by different artists from around the world. The founders of the company say that if 5 million people bought a Farofa Nation Tee, 15 million dollars would be donated to help the children of Brazil.

Farofa Nation t-shirts are so cool that Teen Vogue recently included them in a special giveaway the magazine sponsored. And of course it doesn’t hurt that the company is celebrating their one-year anniversary with a special 20 percent discount (until Saturday at noon).

We want to mix the creativity and goodness of people form all walks of life to help these street kids get onto a path to a better life. And only together we become a great nation. We become Farofa Nation.

 

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