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Latinos flocking to online radio

By Sarah Inés Calderón
Más Wired

The number of Latinos listening to online radio has almost doubled in the past year, according to a report. The Media Audit just released a report that found that a total of 32.7% of Latinos listened to the top Internet radio stations in March, that’s 4.2 million people, and they are 35% more likely to listen to Internet radio than the rest of the population.

We previously wrote about how Pandora had been targeting the Latino community, whereas Spotify had basically been ignoring them. The results seem to be in:

A year ago just 13.5 percent of Hispanics listened to Pandora, today 28.7 percent of Hispanics in the top 10 markets reported listening to Pandora in the last month.

And in general, for Latino online radio listeners:

The dramatic 142 percent growth in Hispanic listeners in one year is matched by the 182 percent one year increase in Hispanic listeners who accessed iHeartradio, and 52 percent one year increase in the number of Hispanics who listened to Radio.com.

[Image Via Lisa Padilla]

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  • Avatar
    Ned Hamson
    June 3, 2013 at 11:34 am

    Pandora is OK but what about Batanga.com? Been listening to it for 3 or 4 years now.

  • Avatar
    Allisio Rex
    June 7, 2013 at 8:12 am

    How can you justify using the term ‘ Latino’ when the Italians are the Latinos, that is the Latins? You, the Hispanics got it wrong. The Latins come from Italy and not from Spain. The Latin Language comes from Italy and not from Spain. The Latin Culture comes from Italy and not from Spain and not from what the French called ” Amerique Latine”.
    Latin America: It was called this way by the French because in that region the occupying powers spoke languages derived from the Latin: French, Portuguese and Spanish. The other Latin Languages are : Italian first and foremost then Romanian.
    Furthermore, Latino/Latina it’s not a race indicator nor is an Ethnicity as you, the Hispanics, believe. The term Hispanics is not a race either.
    The Latin language or lingua Latina was the official language of Roman Italy spoken by the Italians and imposed by the ancient Italians. the Romans, upon the Spaniards when the Romans colonized Spain and remained there for more than seven centuries. They did the same to all their colonized territories: they imposed their Latin Language, Roman Laws and Christianity.
    Come back to reality. The U.S. census Bureau will have to correct this mistake. Too many of you are a mixture of one or more races and Latino is not one of them.

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