Hispanics comprised 21% of new HIV/AIDS infections each year in the United States.
About 1 in 36 Hispanic men and 1 in 106 Hispanic women will be diagnosed with HIV at some point, according to the Centers for Disease Control and Prevention, Latin Post reports.
That’s why the CDC launched a new Spanish-language campaign, Podemos Detener el VIH Una Conversación a la Vez (We Can Stop HIV One Conversation at a Time).
The campaign aims to provide knowledge and promote talking about HIV prevention to “increase HIV awareness, decrease stigma and shame that are too often associated with HIV, and play a part in stopping HIV in the Hispanic/Latino community.”
It also has a four-part, telenovela-style video series about how a fictional Hispanic family deals with HIV/AIDS (produced by AltaMed):
The campaign also is available for Hispanics in English.