U.S. Hispanics are more likely to purchase grocery foods, dairy, and bread from convenience stores than non-Hispanics, according to a report by The NPD Group, a leading global information company.
On average, Hispanics make almost two more visits a month than non-Hispanics to major oil chain convenience stores, according to the report, which examines the typical convenience store shopping behavior of Hispanics by level of acculturation and how it compares to non-Hispanics.
The data indicates Hispanics use convenience stores to supplement or as a substitute for grocery stores.
Here are some fast facts from the report:
- Hispanics buy more dairy products, bread, fresh food, grocery foods, perishable groceries and prepackaged foods at convenience stores than non-Hispanics.
- In addition to groceries, over two thirds of Hispanics consider having fresh food available at c-stores to be very/somewhat important.
- Fresh foods are more likely to be purchased by Hispanics for lunch or breakfast and hot foods are preferred.
- Sandwiches/wraps are least likely to be purchased by Hispanics.
- Spanish-dominant Hispanics are more likely to make grocery item purchases at convenience stores.
“As this report reveals, having a good range of grocery like items and other staples may increase Hispanic traffic, and promoting fresh foods considered to be more home-made or cooked should resonate well among Hispanics,” said David Portalatin, NPD’s convenience store industry analyst.