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Latina Lista: News from the Latinx perspective > Columns & Features > Global Views > Peru hosts the world’s only choreographed race where no one cares about winning

Peru hosts the world’s only choreographed race where no one cares about winning

LatinaLista — Two of the most popular activities for women — dancing and running — have been combined in an unique event in Lima, Peru dubbed the 2K Evolution.

Participants dance their way to the finish line of world's first choreographed race in Lima, Peru.
Participants dance their way to the finish line of world’s first choreographed race in Lima, Peru.

Sponsored by KOTEX, the choreographed sporting event looks like a cross between a flash mob dance and a marathon race. Believed to be the only one of its kind in the world, it is making its second ‘run’ in Lima on April 28, 2013, after debuting last year with more than 600 girls and women dancing their way through the streets of downtown Lima.

Created as a marketing campaign last year to launch the new KOTEX product Evolution, the race, say organizers, is also to empower women to express themselves through dance. But participants can’t just move to the beat of the music however they feel.

Once runners/dancers register on the Kotex web page, they must watch videos to learn the choreography for the event. Professional choreographer, Vania Masias, created the dance moves, and with her staff, teaches the participants at planned rehearsals before the event.

In a testament to the power of the American music industry, the race’s music is all from English-speaking singers such as Kesha, Britney Spears and Will.I.Am.

On the day of the run/dance, the hope is that everyone has the steps committed to memory. Yet, if the videos of last year’s event are any indication, people are having too much fun to care if they’re getting the moves right or not.

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  • Avatar
    April 30, 2013 at 9:57 am

    Hi! I’m part of the team who was in charged of this year’s 2K. The event was last Sunday at 9am in Miraflores. It was amazing to see 1200 girls and women empowered by their own dancing,

    This is the link to the photos of the event:

  • Avatar
    Marisa Treviño
    April 30, 2013 at 10:35 am

    Gracias for following up with this year’s race. From the pictures, it looks like everyone had a great time. Congratulations on such a successful event.

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