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Latina Lista: News from the Latino perspective > Columns & Features > American Dreams > Cooking up success comes easy with passion, persistence and faith

Cooking up success comes easy with passion, persistence and faith

Restaurant entrepreneur Amelia Contreras sees adversity as opportunity and proves it with three successful eateries.
LatinaLista — Most people would think twice about starting a new business during hard economic times, but restaurant entrepreneur Amelia Contreras knows firsthand how adversity can prove to be a recipe for success.

Restaurant entrepreneur Amelia Contreras
Standing just shy of five feet, Amelia, a mother of three, is a petite powerhouse of energy who readily admits that the right combination of fearlessness, ignorance and passion have been her secret ingredients in creating two popular Mexican food restaurants, along with, a successful tortilla factory in North Texas.
Yet with all her success in the food industry, Amelia never planned to open a restaurant. It was nine years ago when she just knew she wanted to be in business for herself.
“When I told my husband I was going to do my own business, he said OK,” Amelia remembered. “Then when he said OK, I asked him, ‘How do I start it?’”
Though neither she nor her husband had a clue in how to create a business, she always knew what she wanted to do — operate a tortilla factory. Her idea was to make tortillas during the day for carry-out sales to the public and restaurants and still have enough time to pick up her children from school and stay home with them.
However, Amelia soon learned that being a business owner was a full-time job. Buying an old tortilla machine and filing the proper paperwork to open a business, she was on her way. All she lacked was a space to set up shop.
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