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Latina Lista: News from the Latinx perspective > Palabra Final > Business > New Latina-inspired jean line hugs the curves in all the right places

New Latina-inspired jean line hugs the curves in all the right places

LatinaLista — Long before mainstream media first took note of the curvaceous booty of Jennifer Lopez, Latinas everywhere have had to wrestle with clothes that just don’t do the figures of Latinas justice.

A common Latina complaint is that most jeans fit mannequin booties better than Latina bodies. Yet, a new blue jean line is intent on changing how Latinas feel about their jeans.
The only way to get clothes that actually curve and bend with Latina figure lines is if a Latina is designing them. Well, a new blue jean line called Fiorana has exactly that — a Latina designer.
Based now in Fort Worth, Texas, after moving from Medellin, Colombia, the Fiorana line of jeans is designed by Colombian native Juliana Ramirez.
With product copy that reads: “elongates the leg, lifts the tush and slenderizes hips and thighs,” it’s obvious from the start that these jeans speak to Latinas’ unique body needs. Especially good news is that it’s stretch denim!
However Ramirez and her partner Mike Braden don’t want non-Latinas to think the jeans aren’t for them.

“Our collection is not about the “rear”, it’s about the fit and attitude,” Ramirez says. “Every confident woman looks great in our jeans.”

Prices range from the low $80s to mid $90s. There’s also capri pants and a denim mini skirt in the collection.
For now, the clothes can only be bought online at the bilingual Fiorana store site but the young entrepreneurs are working hard to spread the news that Latinas want clothes that fit right, especially Fiorana jeans.

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