LatinaLista — An interesting survey would be to see if Hispanic viewership of Dallas Cowboys’ games increased this season after Tony Romo came on the field?
As soon as everyone heard that Romo’s Hispanic grandparents, Ramiro and Felicita Romo, lived in Crockett, Texas, brown pride in the Cowboy quarterback exploded.
Yet, not enough for Latinos to be considered true NFL fans it seems.
In a new study by Experian Simmons as part of their Spring 2006 National Consumer Study, people were surveyed as to who would more likely be a NFL fan. Going on the record with:
…Using statistically project-able samples, Simmons measures over 30,000 American consumers each year. Simmons’ samples include the largest representation of white, Hispanic, African American, Asian and other consumers and are used by over 500 clients worldwide to provide the most complete picture available on America’s consumers.
I find it interesting that in this particular study when broken down by ethnicity only 6% surveyed were Hispanics versus 83% whites and 9.5% of African Americans.
Which leads me to the conclusion that if there aren’t more Latinos who are NFL fans, and my gut instinct tells me there are, then the NFL is really missing out on a viable audience.
Yet, if I’m right and there are more of us who like to watch football, this study, and others like it, do a disservice to all Latinos, and mainstream society, by misrepresenting the reality of who really are today’s Latinos.
What the study did find were several interesting nuggets. A few are:
Americans who earn between $75,000-$99,999 in annual household income are 17% more likely to call themselves an NFL fan compared to the average American.
Americans who earn between $100,000-$149,999 in annual household income are 24% more likely to call themselves an NFL fan compared to the average American.
Americans who earn less than $25,000 in annual household income are 44% less likely to call themselves an NFL fan compared to the average American.
NFL fans are 27% more likely than the average American to have written or read a blog in the last 30 days.
NFL fans are 37% more likely than the average American to have played online gambling in the last 30 days.
NFL fans were 59% more likely than the average American to have played Golf in the last year.
Drink light beer 37%
Drink regular beer 34%
Drink imported beer 32%
Drink Vodka 29%
Drink Rum 24%
Next vehicle purchase, new or used?
No response 8%