Tag Archives: telenovela

Researchers find ad campaign using telenovela star to sell Honey Nut Cheerios to Latinos doesn’t make the truth any sweeter

By Jennifer Harris, PhD, MBA LatinaLista Obesity continues to hit the Latino community the hardest. Thirty-nine percent of Hispanic adults are overweight compared with 33 percent non-Hispanic whites. As obesity increases, so does the risk for chronic diseases like diabetes and congestive heart failure. Food marketers see the Latino community as an important target because [...]

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