+ ++ Growing fair trade movement connects US buyers with entrepreneurs from developing countries | Latina Lista
Social Justice

Growing fair trade movement connects US buyers with entrepreneurs from developing countries

Growing fair trade movement connects US buyers with entrepreneurs from developing countries

LatinaLista — Every shopper has heard the "fair and square" retail promise at one time or another where stores try to 'sell' themselves to buyers as the go-to place for fair value. Yet, there's another 'fair' buying campaign that goes beyond the fair value promise.

The Fair Trade Towns USA campaign started in 2005 as an offshoot of the international Fairtrade Towns campaign begun in the United Kingdom in 2000. The campaign matches buyers with quality products made in developing countries. Products with the Fair Trade stamp ensure buyers that these products were made without the use of child labor or hazardous chemicals or genetically modified enhanced methods and are a fair price for both buyer and seller.

[caption id="attachment_23792" align="alignleft" width="200"]Mayan basket weaver's products are sold in the U.S. through Fair Trade initiatives. Mayan basket weaver's products are sold in the U.S. through Fair Trade initiatives.[/caption]

But the biggest selling point of buying fair trade products is the potential to lift the people who made the products out of poverty. Whether it's a Colombian coffee farmer or a Mayan weaver or a Brazilian honey keeper, their hard work should garner them what's only fair in this consumer-driven global economy that allows them to pay for their children's education, gives women a source of income and the confidence to succeed.

The Fair Trade Towns USA campaign has over 30 cities nationwide in their network. Designated a Fair Trade Town means buyers can find a range of fair trade products at their local retailers.

Described as a grass roots movement to build awareness and connect communities across borders, the campaign strives to make participation in the campaign relevant for both sellers and buyers. One way is through an unique meet-and-greet.

In April and May, two of the fair trade sellers from Guatemala will be touring some Fair Trade Towns on the east coast and meet the people who are buying their products. Miguel Mateo, a Fair Trade coffee farmer, and Gloria Chonay, a Fair Trade basket weaver, will see for themselves where their products are going, how they're showcased and what people have to say about them.

Though the pair will be on the East Coast, they'll be able to talk to fair trade buyers across the country since their appearances will be livestreamed as part of the campaign's Kickin' it Series.

To reach as many people as possible, two videochats with both Miguel and Gloria will take place throughout April into May. The first videochat, with Miguel, takes place this evening, Monday, April 15, at 6 EST. To participate, registration is required.

Click to add a comment

You must be logged in to post a comment Login

Leave a Reply

Social Justice

More in Social Justice


New interactive map creates global awareness of indigenous land rights

Latina ListaNovember 11, 2015

Family residential center remains mystery to local Karnes City community

Latina ListaNovember 9, 2015

Anonymous sends a message: KKK behavior will no longer be socially tolerated

Latina ListaNovember 6, 2015

New report reveals why even ICE facilities with known human rights abuses hardly ever fail inspection

Latina ListaOctober 26, 2015

Unaccompanied minors find refuge in San Antonio

Latina ListaOctober 22, 2015

Bilingual campaign underway encouraging Latinos to add their voices to debate on overtime pay

Latina ListaAugust 19, 2015

Infographic: Why the female prison population is exploding

Latina ListaAugust 10, 2015

Affordable housing proves hard to come by in one Texas town

Latina ListaJuly 29, 2015
Three men share a hot meal together Monday at San Marcos’ Southside Community Shelter. The shelter serves a hot dinner every day.
Photo by Jesse Louden/VoiceBox Media

San Marcos, TX: The fastest growing city in the nation with one of the highest poverty rates in its’ state

Latina ListaJune 22, 2015