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New M&M campaign challenges Latinos to find their “Inner M”

LatinaLista — Have you ever wondered what you’d look like as an M&M?

Latina Lista shows off her “Inner M.”
Well, Latina Lista couldn’t resist finding our “Inner M” at the “melt-in-your-mouth-not-in-your-hand” candy site.
Choosing our signature pink for our body color and gloves, some fashionable sandal heels and a handy video cam – for posting videos on Latina Lista, of course – Latina Lista now lives on in the alternate candy universe.
In fact, the folks who own the M&M brand want more Latinos to find their “Inner M.” They’ve launched a new ad campaign, in conjunction with their sponsorship of the ALMA awards, targeting Latino outreach.
As part of this new campaign, there will be a couple of Latino celebrities strutting their candy-coated colored shells on the red carpet of the ALMA awards as part of the promotion for the Live Like a Star national sweepstakes sponsored by the candy makers.
The sweepstakes’ grand prize winner will win a trip for two to Los Angeles, California to attend this year’s ALMA awards. In addition, the winners will be feted to VIP treatment — from attending a rehearsal to mingling with celebrities, walking down the red carpet and attending pre and post-parties.
But that’s not the only winner. There will also be 1st, 2nd and 3rd-place winners drawn but perhaps the best news of all is that each week, there will be 50 instant winners! To enter, visit the contest’s web site and fill out an application, but you’ll have to know how to read Spanish since the contest, for some odd reason, is only available in Spanish.
Also, there’s not much time left — the contest ends July 21, 2008.
Hurry before your chances melt away!

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