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Spotlight Non-profit: New LGBT campaign creates positive dialogue in Latino families

LatinaLista — If conservatives were hoping to splinter Latino voters over the same-sex marriage issue, they’ve had a rude awakening. Poll after poll shows that Latino voters are more willing to support same-sex marriage than what was traditionally believed.

For the first time since the Pew Hispanic Center began asking the question in its National Survey of Latinos, more Hispanics favor allowing gays and lesbians to marry legally (52%) than oppose same-sex marriage (34%). This finding reflects the overall trend in the general public toward more support for same-sex marriage, and is in line with the 2011 National Survey of Latinos, in which 59% of Hispanics said that homosexuality should be accepted by society, while 30% said it should be discouraged by society.

That’s welcome news for a new educational campaign launched in the Latino community focused on creating positive dialogue about Latino lesbians, gays, bisexuals and transgenders.

Familia es Familia is a first-of-its kind, comprehensive public education campaign aimed at creating strong allies with Hispanic communities across the country. For the first time, this effort is being undertaken with major national Hispanic organizations willing to engage as national partners in advancing equality

The campaign strives to be a bilingual resource and educational tool to inform the public about the Latino LGBT community. Through online videos, social media and their bilingual website, the campaign plans to engage the greater community via all platforms and get people more comfortable talking about an issue that has historically been taboo among Latinos.

In addition to providing positive dialogue, the campaign also plans on furthering the discussions of discrimination, bullying, family attitudes and marriage as it pertains to the LGBT community — and rooted in the one concept that has symbolically become seen as Latino — FAMILY!

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