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Latina Lista: News from the Latinx perspective > Columns & Features > Global Views > The Delightfully Different World of Guatemala’s Beauty Pageants

The Delightfully Different World of Guatemala’s Beauty Pageants

By Anna-Claire Bevan

If you thought beauty pageants were about tiaras, tantrums and two-pieces, think again. For the past 45 years, indigenous women have been gathering in the mountainous town of Coban, Eastern Guatemala, to participate in a Mayan pageant entitled ‘Encuentro Intercultural Folklórico Nacional’ in the hope of being crowned Rabin Ajaw (Daughter of the King).

This weekend, nearly 100 indigenous women from all over the small Central American country descended upon the town, 220 kilometres from the capital, and assembled in a large sports center to compete for the coveted prize.

Each of the young participants, who had previously been selected as local princesses by their communities, was required to carry out prayers, parades and traditional dances in front of the public that was made up of dignitaries, guests and local residents.

The 2013 delegation of Rabín Ajaw hopefuls in Cobán, Leonel Chacón, Guatemala
The 2013 delegation of Rabín Ajaw hopefuls in Cobán, Leonel Chacón, Guatemala

Judges awarded points for rhythm, elegance, grace and charm before testing the women on their cultural and historical knowledge – giving additional marks for intelligence, sincerity and spiritual beauty.

Folklore groups, Raices and Soamas, also performed during the pageant, keeping Mayan culture alive in the Guatemalan town.

In the early hours of Sunday (28 July) morning, after various rounds of competition, Leslie Tupil was named the winner and awarded the White Orchid Sceptre and the Sacred Silver Crown, adorned with jade and quetzal feathers.

“I urge that we all support and strengthen the winner so that she can flourish in this role. This is not a beauty contest, it’s about leadership,” said Gloria Esperanza Lainez, defender of Indigenous Women.

Encuentro Intercultural Folklórico Nacional is held in Coban, Alta Verapaz, each year during the end of July or beginning of August. Alongside the event, the town is taken over by rodeos, parades and expositions that celebrate Guatemala’s cultural heritage.

Since 2008, the Indigenous Development Fund, a government institute, has offered the winner of the cultural competition a job.

The following video is from Prensa Libre reporter Eduardo Sam Chun:

Anna-Claire Bevan is a British journalist based in Guatemala City. She writes about political, environmental and social issues for magazines, newspapers and websites in the US, the UK, Guatemala and Spain. Anna originally set up her first blog Vida Latina as a result of her travels in Latin America and frustrations at the lack of media coverage that this area of the world receives.

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