LatinaLista — The world is full of human suffering. Whether it be Syrian refugees, the ongoing starvation in Africa, or poverty in Latin America, all these crises — and more, need more than just government intervention.
It’s the work of humanitarians who help alleviate these people’s suffering with donations, volunteering their time to the cause, raising awareness or just caring what happens to their fellow man, woman and child. The success of such online fundraising platforms like Kickstarter, Indiegogo and YouCaring are proof that most people are humanitarians at heart.
In honor of World Humanitarian Day, the United Nations and partner organizations are kicking off a month-long special campaign to raise awareness about humanitarian work. Taking their cue from the way information gets spread these days via Twitter and hashtags, the United Nations is launching ‘The World Needs More_.’
‘The World Needs More__’ campaign enables leading international brands to sponsor a word they believe the world could use more of. Between 19 August and 24 September, people can “unlock” money pledged by these brands by sharing the sponsored words through social media, SMS or through the campaign website www.worldhumanitarianday.org. Every time a sponsored word is shared, US$1 will be unlocked and go towards aid efforts in the world’s most underfunded humanitarian crises.
The brands that have joined the global campaign range from Barclays and Gucci to Western Union and Intel.
The web site features trending words from which you can choose to share on your Twitter feed — the site automatically generates a tweet for you.
“It is clear that the world needs more #Humanity,” noted UN Humanitarian Chief Valerie Amos in a press release. “This year, humanitarian agencies are trying to help more than 70 million people. We know that humanitarian needs are growing and that if we are to meet those rising needs we must do things differently. We have to keep engaging with new partners and supporters. This campaign is a chance to do that.”