LatinaLista — In many ways, the publishing industry has been like the proverbial canary in the mines. Long before the economy started tanking, publishers, from newspapers to books, noticed that people were changing their reading habits and becoming more frugal with their dollars.
While it wasn’t good news for publishers, it was even worse news for book authors — especially Latina/o authors. Already marginalized in the mainstream book publishing industry, Latina/o authors found that when it came to promoting their books they couldn’t look to their publishing houses to do much, if anything at all.
One woman noticed this.
Her name is Jo Ann HernÃ¡ndez and when she’s not reviewing books for Latina Lista or writing her own novels or blogging on her own site, she has always been advising other Latina/o authors how to promote themselves. Now, she’s created a special site just to help those same authors launch their careers — starting in cyberspace.
BronzeWord Latino Virtual Book Tours is a one-stop shop for authors who want to reach the Latino market. The way the virtual book tours work is Jo Ann and her staff contact various Latino bloggers about hosting a virtual book tour on their site with a particular author. The author makes a commitment to visit those blogs during the scheduled times and interact with the blogger and their readers.
In addition, Jo Ann and her staff provide media services for authors — everything from creating audio interviews, video book trailers and teasers to still photography book trailers.
The site also provides book lovers with news of where the latest book tours can be found and who are the next Latina/o authors on the horizon.
While the tours and media services are not free, the price is small when compared to the sales potential that can be generated, not to mention, the market reach among Latinos.
As Jo Ann said, “No one can “shout out” like Latino/as.“