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Crowdfunder: Pine Ridge Holiday Toy Drive

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Campaign:  Pine Ridge Holiday Toy Drive


The poverty on Pine Ridge Reservation in Pine Ridge, South Dakota can be described in no other terms than third world. It is common to find homes overcrowded, as those with homes take in whoever needs a roof over their heads. Many homes are without running water, electricity, or heat.

Pine Ridge Statistics

  • Unemployment rate of 80-90%
  • Per capita income of $4,000
  • 8 Times the United States rate of diabetes
  • 5 Times the United States rate of cervical cancer
  • Twice the rate of heart disease
  • 8 Times the United States rate of Tuberculosis
  • Alcoholism rate estimated as high as 80%
  • 1 in 4 infants born with fetal alcohol syndrome or effects
  • Suicide rate more than twice the national rate
  • Teen suicide rate 4 times the national rate
  • Infant mortality is three times the national rate
  • Life expectancy on Pine Ridge is the lowest in the United States and the 2nd lowest in the Western Hemisphere. Only Haiti has a lower rate.

Eric Watson wants the children of the Pine Ridge reservation to have a happy Christmas this year. 

To that end, he and supporters are trying to raise as much money as possible to buy gifts for the families on the Pine Ridge Indian Reservation to give their children something this holiday season. 

A non-profit 501c3 organization, The Aluna Foundation, has been created to receive donations and will utilize the contribution to buy gifts and food for the families on Pine Ridge.

The campaign's goal is $5,000.

Unlike most campaign videos that explain the campaign, the following video appears to be an independent short documentary focused on the poverty on the Pine Ridge Reservation. In a roundabout way, the video offers support as the motivation of the campaign.

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