Latina Lista: News from the Latinx perspective > Palabra Final > Politics > Obama’s new Spanish-language radio ad appeals to shared experiences between himself and Latinos

Obama’s new Spanish-language radio ad appeals to shared experiences between himself and Latinos

LatinaLista — Today, the Obama campaign released a new Spanish-language ad entitled “Our Own Road.” The ad strives to connect Obama’s background with the life realities of most Latinos and, given his life story, it’s not a hard stretch. From the time Obama made known his mixed race background and his childhood with a single mother, many young Latinos latched onto his candidacy.
' border=
Taking a lesson from McCain, Obama’s ad also touches on another issue that the other half of the Latino electorate identifies with — military service. And of course, just for good measure, a reference to immigration reform is thrown in too.
On a conference call with Congressman Becerra and representatives of the Obama campaign, the congressman was asked what the difference was between Obama’s ad and McCain’s “God’s children” ad.
Becerra said that McCain’s ad spoke “to” Latinos whereas Obama’s ad spoke “with” us.
Yet, in an ad that has to remind people that Latinos are also “God’s children,” that’s not speaking to people, as much as, it is speaking at them.
And usually when somebody is speaking at a person, the lines of communication are only open one way.

Related posts


  • laura
    July 23, 2008 at 10:18 pm

    Dear Marisa,
    have you received any answers to your questionnaire from the Obama campaign ?
    Or any specifics with respect to immigration reform, for that matter?
    I think you were 100% on target with that questionnaire. I want to hear the answers to those questions from Senator Obama.

    July 24, 2008 at 3:22 pm

    He’s a politician and will say exactly what you want to hear, but when elected (God forbid) he will quickly forget everything he promised to special interest groups. Be lead like sheeple into his ideas of hope and change and I promise you will someday regret it. The idea that he shares a common experience with young Hispanics is also wrong. He grew up in Hawaii, raised by his white Grandma and attended schools for the privileged. Does not sound like the Hispanic experience to me.

  • Texano78704
    July 24, 2008 at 7:47 pm

    “I know that for more than two centuries, we have strived – at great cost and great sacrifice – to form a more perfect union; to seek, with other nations, a more hopeful world. Our allegiance has never been to any particular tribe or kingdom – indeed, every language is spoken in our country; every culture has left its imprint on ours; every point of view is expressed in our public squares.
    What has always united us – what has always driven our people; what drew my father to America’s shores – is a set of ideals that speak to aspirations shared by all people: that we can live free from fear and free from want; that we can speak our minds and assemble with whomever we choose and worship as we please.”
    Barack Obama — July 24, 2008 in Berlin

  • Frank
    July 25, 2008 at 7:57 am

    “Worship where we please”…right Obama, but knowing where you worshiped says it all to me.

  • Irma
    August 4, 2008 at 2:58 pm

    Barak Obama says he will bring about
    “change.” I understand what he means now. Barak Obama “changes” his position on just about everything every day.
    1. No off shore drilling WAS his position.
    NOW its okay …but with some provisos.
    2.Michigan and Florida should “abide by the rules.” NOW Michigan and Florida
    should have a full vote, I wonder what
    Barak Obama would do if Michigan and
    FLorida decided not to formally cast their votes for him at the Democratic Convention?
    3. Withdrawal from Iraq is now to be
    Barak Obama CHANGES his position almost everyday. Don’t expect him to
    do honor any of his campaign pledges.
    Everything will be revised, revisited and

  • Michaela
    August 4, 2008 at 10:52 pm

    Obama is not fooling Americans. He will be out of the race soon.

  • Marisa Treviño
    August 5, 2008 at 9:51 am

    Irma, somewhere you asked to see Obama’s answers to the questionnaire. That is definitely forthcoming. We are still giving the McCain campaign to respond and, in case they do, we want to present a side-by-side evaluation of their answers. If his campaign doesn’t respond, then we’ll post Obama’s answers by next week. I’ll post about it and link to it.

Comments are closed.