LatinaLista — Recent rumblings in the Latino blogosphere have focused on why sponsorships promoting Latino talent or events always seem to be by the big alcohol companies.
Well, in a refreshing twist, a new mobile art exhibit promoting Latino artists is being sponsored by two companies whose products are found in communities in the Southwest, and they don’t have anything to do with alcohol.
The Sabrosura Art Tour is the culmination of a contest sponsored last fall by Dr. Pepper and Whataburger — two products well known throughout the Southwest.
The Grand Prize winning entry was painted by Maricela G. of McAllen, Texas. She says her inspiration was “los multicolores de la vida latina (the multitude of colors found in Latina life)…my mission is to promote art awareness, cultivate friendships and enrich lives through cultural art.”
(Source: Saborsura web site/Maricela G.)
Student, amateur and professional artists created artworks showcasing the sabrosura (tastiness) flavor of Dr. Pepper and how it figures into Latino culture. The results were an amazing set of entries by Latino artists from around the country.
Twenty-three entries were chosen for the exhibit (because there are 23 different flavors in Dr. Pepper) with one chosen as the Grand Prize winner.
The exhibit is set to kick-off a tour of 38 Texas and New Mexico Whataburger locations on July 9 in Dallas, Texas and ending on August 24 in Houston.
What is really cool about the touring exhibit is that at each Whataburger location at least one artist will be on hand to autograph their artwork and at each event, an 18†x 24†reproduction of the framed art will be given away in a raffle drawing. Rounding out the exhibit will be music, interactive games and coupons.
If you’re unlucky enough not to live near a Whataburger, you can check out the online gallery where all 23 winning entries are on display, along with, info about its creator.
Check the Sabrosura/Whataburger website for dates and locations of the mobile exhibit.
Two sponsors join together to showcase Latino artistic talent in the Southwest
