LatinaLista — History shows that Latinos and revolutions go mano-en-mano. Being at the forefront in demanding change is nothing new for any Latino or Latina — only the tactics have changed.
Today, it’s all about the social revolution or, to be more accurate, revolución. Every day, more Latinos and Latinas are joining the ranks of revolucionarios to create movements, heighten awareness about social injustice and mobilize people to action, all through social media.
According to a report on Hispanic Digital Influencers:
Currently, there are roughly 32.2 million US Hispanics online, which represents 14 percent of the total online population…In the past year alone, the number of Hispanics using social media grew 38 percent versus 16 percent for the general population.
What that means is the potential for online revolucionarios is high. But where are they? Who are they? What are they doing?
Whoever they are, they need to be recognized and a special event at this year’s SXSW Interactive wants to do that.
Billed as The Social Revolución, the official SXSWi Latino event is the brainchild of Austin-based multicultural marketing firm Cultural Strategies. The firm wanted to create a platform recognizing Latino achievement in social media and what better partner than the premier interactive conference in the nation.
Luckily, the two share the same backyard.
There’s only one problema — who to give the awards to?
For that reason, Latina Lista has agreed to be an ally of the Social Revolución and help put out the call for nominations for the Revolucionario Awards to be handed out on the night of March 12.
Nominations must fall under three categories:
The New Americano
These individuals and/or organizations are trendsetters, impacting the Hispanic market online and off. By utilizing social media strategies they are recognizing the cultural shifts happening within the Latino community, are redefining what it means to be Latino, and are influencing their online community from their multicultural perspective.
The Mobilizer
Through social media tools and platforms, these Latinos mobilize their international and local causes online and off. Uniquely, they foster communities and spread positive change by connecting and educating an audience who they may have never met. Their social mission is to inspire people to take acción and spread change.
The Innovator
Whether it’s a new app or website, this movement is redefining how we reach Latinos now and in the future. El Innovator can be a brand or an individual who has developed a new online tool to connect with the Latino comunidad. They’ve engaged their network with revolutionary ideas and technology that is authentic to the different facets of the Latino market.
The winners of each award will be celebrated and toasted at The Social Revolución’s fun-filled, invitation-only Latino Lounge event, but nobody is left behind if they’re not in Austin or don’t have a ticket. Organizers promise live blogging and tweeting throughout the evening.
So, if you know of someone who fits the definition of a Revolucionario, share their name so their hard work can be recognized — and todos can appreciate those who are standing up and making positive changes for the Latino community. Deadline for nominations is the end of February.
